About Us

From grass roots… to now!

What We Do

CMSports Consultancy are sports marketing specialists working alongside businesses, to negotiate and agree competitive sponsorship's with professional football clubs.

Our Partners

We have exclusive commercial partnerships in place with football clubs across:

Premier League

Scottish Premier

Championship

Irish Premier

Football League

Internationals

Directors Profile

Cherrelle Slater

Managing Director / Owner

Director and founder Cherrelle Slater worked as a commercial and partnership manager for various football clubs and felt that sponsors had quite often misplaced their advertising and chosen unsuitable deals.

Generic branding alone had not worked for some of the businesses like it had for much bigger corporate entities. Having their logo up was very appealing, but they had not received the interest they had expected from a simple logo pitch-side.

Rather than selling pointless advertising she researched each new business as they came on board and identified their target market and how they could get the best results possible, providing access to the clubs corporate clients, first team, youth team, friends, families, grass roots, directors, Community Trust and more.

With almost 90% renewals, this proved hugely beneficial for both the football club and the businesses.

Using modern partnership strategies has proven to help when building a successful sponsorship package and this is where we can help. We can ensure each business is not misold on advertising by negotiating and managing your football sponsorship for you.

Associates & Clients

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Commercial Packages Include:

Mentioned on official club website
Introduction to staff, players and fans
Exclusive Partnership
Testimonials
Referrals and recommendations
Competitions
Marketing advice
Working with a key decision maker
First team player sponsorship
Match day hospitality package
Complimentary tickets
Invite to networking events
Players and staff presentation
Analytical updates
An experienced account manager
Exploring club requirements (contra deals)
Invite to off the pitch events
Multiple stadium sponsorship packages
Email campaigns
Social media business posts
Branding promotion
Half time mentions
Flyer days
Pitch side photograph opportunities

Benefits To Your Business:

Using analytical marketing ideas and branding strategies we can access the clubs platforms to get you the best exposure from your marketing investment.

Sponsoring your local football club can give your business credibility and be greatly beneficial for businesses of any size. Football fans will most often choose a company who is supporting their favourite team over any other company.

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    In The Community

    Bury FC

    Visit to Millwood School

    Client Testimonials

    “
    Prestwich Heys FCDirector

    “Cms Sports Consultancy sold sponsorship packages at late notice. They were able to negotiate and close the deals in tight deadlines and increase the profitability of the packages which we were offering. Excellent service which other clubs at all levels should consider.”

    “
    Coppice Rangers FCMohsab Yousaf

    “We have had the pleasure of working with CMSports Consultancy on the Community Cup . Cherrelle in particular helped organise the event with her professional and timely manner. Her hard work, commitment and enthusiasm enabled people from all communities and backgrounds to experience projects which otherwise would not be possible. We look forward to working with her and CMSports Consultancy on future projects.”

    “
    Bury Lions ClubScott Richardson

    “We've worked with Cherrelle on many various events and found that she was such an amazing and passionate person who gives over 100% all the time and we would certainly recommend using Cherrelle, as we will again in the future.”